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2 articles First covered Apr 18, 2026, latest Apr 23, 2026
World ID blog branding from Tools for Humanity, the Sam Altman-backed company behind the Orb
AI·

Worldcoin promoted a Bruno Mars partnership that doesn't exist. His team had to say so publicly.

Sam Altman's World pitched its 'Concert Kit' ticketing feature with a Bruno Mars partnership at its April 17 event. Live Nation told reporters no such deal exists.

The World Orb, a chrome sphere used to scan human irises for World ID verification
AI·

Sam Altman's Orb is now your Tinder badge. World goes mass-market.

World ID is rolling out to Tinder US, Zoom, Shopify, DocuSign, and Okta. Tools for Humanity is betting iris scans solve the bot problem.