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3 articles First covered Apr 20, 2026, latest Jun 18, 2026

Apple CEO Tim Cook speaking at a company event

DRAM and storage chips quadrupled in a year. Now Apple says price hikes are unavoidable.

Tim Cook told the WSJ that Apple price rises are unavoidable as an AI-driven memory crunch quadruples DRAM and NAND costs across every consumer device.

Nintendo corporate social-share artwork used on the official news release announcing Switch 2 price revisions

Gaming·2 months ago

Nintendo hiked the Switch 2 by $50. AI data center demand for memory chips drove it.

Nintendo confirmed a $50 Switch 2 price increase effective September 1 in the US, citing market conditions. The DRAM shortage caused by AI buildouts is the trigger.

TrendForce chart showing Q1 2026 memory contract price increases across DRAM and NAND

Hardware·2 months ago

Why your next RAM kit costs double: the AI memory crunch, explained

DDR5 contract prices jumped 100% since 2025, HBM is eating 23% of DRAM wafers, and the fabs that could fix it don't come online until 2028. Here's the shape of the crunch.