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8 articles First covered Apr 16, 2026, latest Aug 1, 2026
Tim Cook seated at a meeting table, smiling, during a visit to the European Commission
Apple·

Tim Cook says heavy Siri AI users may buy more compute on iCloud+. The plan isn't finished

On his final earnings call, Tim Cook said Apple will offer Siri AI upgrades through iCloud+ for heavy users. No price and no tier have been announced.

Apple CEO Tim Cook speaking at a company event
Hardware·

DRAM and storage chips quadrupled in a year. Now Apple says price hikes are unavoidable.

Tim Cook told the WSJ that Apple price rises are unavoidable as an AI-driven memory crunch quadruples DRAM and NAND costs across every consumer device.

Apple Intelligence branding from Apple's WWDC 2026 announcement
Apple·

Apple rebuilt Siri on Google's Gemini and is paying $1 billion a year for it

At WWDC 2026 Apple shipped Siri AI, rebuilt on a custom Google Gemini model running on its own servers. Here are the catches behind the demo.

Render of the redesigned iOS 27 Siri app with a Search or Ask field
Apple·

iOS 27's first leaked renders: a rebuilt Siri chatbot, days before WWDC

Bloomberg's Mark Gurman published the first iOS 27 renders 11 days before WWDC, showing a rebuilt Siri, a pro Camera mode, and new Photos AI. Apple hasn't confirmed any of it.

Apple Intelligence promotional image showing Siri's expected new capabilities
Apple·

Apple will pay $250M for the Siri features it promised at WWDC 2024 and never shipped

Apple agreed to a $250M class-action settlement over the personalized Siri features it advertised with the iPhone 16. iPhone 15 Pro and 16 owners get $25–$95 per device.

John Ternus, Apple's incoming CEO, photographed at Apple Park.
Apple·

Apple dropped its 7-year 'net cash neutral' policy. Ternus is freeing up the balance sheet for AI.

Mark Gurman's May 3 Power On reads Apple's quiet capital-allocation shift as cover for John Ternus to spend more on AI infrastructure and acquisitions, less on buybacks.

Google Cloud Next 2026 keynote branding from the Google Cloud blog.
Apple·

Google's Cloud chief just confirmed the deal: Gemini will power the new Siri this year

At Cloud Next 2026, Thomas Kurian named Apple as a customer and Gemini as the engine behind 'a more personalized Siri coming later this year.' Apple has stayed silent.

Siri icon on an iPhone display showing Apple's AI assistant interface
Apple·

Apple is sending 200 Siri engineers to an AI coding bootcamp. That tells you everything.

A report from The Information reveals Apple is retraining Siri staff on AI tools like Claude Code. With WWDC two months away, Apple's AI gap has never been more visible.