Apple·
Tim Cook says heavy Siri AI users may buy more compute on iCloud+. The plan isn't finished
On his final earnings call, Tim Cook said Apple will offer Siri AI upgrades through iCloud+ for heavy users. No price and no tier have been announced.
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Hardware·
DRAM and storage chips quadrupled in a year. Now Apple says price hikes are unavoidable.
Tim Cook told the WSJ that Apple price rises are unavoidable as an AI-driven memory crunch quadruples DRAM and NAND costs across every consumer device.
Apple·
Apple rebuilt Siri on Google's Gemini and is paying $1 billion a year for it
At WWDC 2026 Apple shipped Siri AI, rebuilt on a custom Google Gemini model running on its own servers. Here are the catches behind the demo.
Apple·
Apple dropped its 7-year 'net cash neutral' policy. Ternus is freeing up the balance sheet for AI.
Mark Gurman's May 3 Power On reads Apple's quiet capital-allocation shift as cover for John Ternus to spend more on AI infrastructure and acquisitions, less on buybacks.
Apple·
Apple booked $111.2B in Q2 with Ternus on the call. Cook warned about RAMageddon.
Apple posted record Q2 revenue of $111.2B (up 17%). John Ternus joined his first earnings call as named CEO. Cook warned AI memory costs will hit Apple's June quarter.
Apple·
Tim Cook is stepping down. John Ternus is Apple's next CEO, effective September 1.
Apple confirmed John Ternus will become CEO on September 1, 2026. Tim Cook moves to executive chairman after 15 years running the company.