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Apple's long-serving CEO, stepping into Executive Chairman as John Ternus takes over the CEO role.

10 articles First covered Apr 17, 2026, latest Aug 1, 2026
Tim Cook seated at a meeting table, smiling, during a visit to the European Commission
Apple·

Tim Cook says heavy Siri AI users may buy more compute on iCloud+. The plan isn't finished

On his final earnings call, Tim Cook said Apple will offer Siri AI upgrades through iCloud+ for heavy users. No price and no tier have been announced.

Macro photo of a Micron DDR5 memory module: eight DRAM packages marked 2NA45 D8BNH on a green circuit board above the gold contact pins
Hardware·

Google blamed the Pixel 11 price hike on RAM. A gigabyte now costs $12, up from $2.80.

HBM stacks for AI accelerators outbid the DRAM in phones and laptops. Qualcomm, Roku and Google have all repriced, and IDC sees PC prices up 18.3% this year.

Apple CEO Tim Cook speaking at a company event
Hardware·

DRAM and storage chips quadrupled in a year. Now Apple says price hikes are unavoidable.

Tim Cook told the WSJ that Apple price rises are unavoidable as an AI-driven memory crunch quadruples DRAM and NAND costs across every consumer device.

Apple Intelligence branding from Apple's WWDC 2026 announcement
Apple·

Apple rebuilt Siri on Google's Gemini and is paying $1 billion a year for it

At WWDC 2026 Apple shipped Siri AI, rebuilt on a custom Google Gemini model running on its own servers. Here are the catches behind the demo.

John Ternus, Apple's incoming CEO, photographed at Apple Park.
Apple·

Apple dropped its 7-year 'net cash neutral' policy. Ternus is freeing up the balance sheet for AI.

Mark Gurman's May 3 Power On reads Apple's quiet capital-allocation shift as cover for John Ternus to spend more on AI infrastructure and acquisitions, less on buybacks.

Apple Mac mini desktop computer on a clean background, showing the M4-era chassis.
Apple·

Apple killed the $599 Mac mini. The cheapest one is now $799 with 512GB.

Apple quietly pulled the 256GB Mac mini from its store on May 1. Tim Cook had warned the day before that demand was outpacing supply for months.

Apple logo from the Apple Newsroom press release for Q2 2026 second-quarter results
Apple·

Apple booked $111.2B in Q2 with Ternus on the call. Cook warned about RAMageddon.

Apple posted record Q2 revenue of $111.2B (up 17%). John Ternus joined his first earnings call as named CEO. Cook warned AI memory costs will hit Apple's June quarter.

Google Cloud Next 2026 keynote branding from the Google Cloud blog.
Apple·

Google's Cloud chief just confirmed the deal: Gemini will power the new Siri this year

At Cloud Next 2026, Thomas Kurian named Apple as a customer and Gemini as the engine behind 'a more personalized Siri coming later this year.' Apple has stayed silent.

Tim Cook and John Ternus on stage at Apple Park.
Apple·

Tim Cook is stepping down. John Ternus is Apple's next CEO, effective September 1.

Apple confirmed John Ternus will become CEO on September 1, 2026. Tim Cook moves to executive chairman after 15 years running the company.

Concept rendering of Apple smart glasses
Apple·

Apple's smart glasses are up to four frame styles in testing, Gurman reports

Mark Gurman's Sunday newsletter says Apple is testing at least four acetate frame styles for its N50 smart glasses, plus three colors and a vertical camera array.