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Apple's long-serving CEO, stepping into Executive Chairman as John Ternus takes over the CEO role.

13 articles First covered Apr 17, 2026, latest Sep 10, 2026
Two gold Apple Watch Series 12 models with Milanese loop bands, one showing a 62 BPM heart rate screen and one turned to show the green sensor lights on its back
Apple·

Apple Watch's Secure Exclave: raw audio stays in silicon, the summary goes to Apple's servers

Apple's S11 chip walls microphone audio off from watchOS, apps and Apple itself. The condensed text of a Siri Recap still travels to Private Cloud Compute.

Phil Schiller in rimless glasses and a navy polo shirt, standing in a crowd at Apple's 2012 developer conference
Apple·

Phil Schiller stepped down from the App Store and Apple's events as John Ternus took over

Phil Schiller has stopped running Apple's App Store and product launches. Eddy Cue takes the store back while the EU and DOJ fights continue.

The roofline of a CXMT fabrication plant, with the blue cxmt logo mounted on grey cladding below four tall exhaust stacks
Apple·

Apple is testing Chinese memory chips for iPhones and Macs despite a bipartisan Senate warning

The Wall Street Journal says Apple is qualifying CXMT DRAM for iPhones and MacBooks. Export rules bar the spec work Apple normally does with a supplier.

Tim Cook seated at a meeting table, smiling, during a visit to the European Commission
Apple·

Tim Cook says heavy Siri AI users may buy more compute on iCloud+. The plan isn't finished

On his final earnings call, Tim Cook said Apple will offer Siri AI upgrades through iCloud+ for heavy users. No price and no tier have been announced.

Macro photo of a Micron DDR5 memory module: eight DRAM packages marked 2NA45 D8BNH on a green circuit board above the gold contact pins
Hardware·

Google blamed the Pixel 11 price hike on RAM. A gigabyte now costs $12, up from $2.80.

HBM stacks for AI accelerators outbid the DRAM in phones and laptops. Qualcomm, Roku and Google have all repriced, and IDC sees PC prices up 18.3% this year.

Apple CEO Tim Cook speaking at a company event
Hardware·

DRAM and storage chips quadrupled in a year. Now Apple says price hikes are unavoidable.

Tim Cook told the WSJ that Apple price rises are unavoidable as an AI-driven memory crunch quadruples DRAM and NAND costs across every consumer device.

Apple Intelligence branding from Apple's WWDC 2026 announcement
Apple·

Apple rebuilt Siri on Google's Gemini and is paying $1 billion a year for it

At WWDC 2026 Apple shipped Siri AI, rebuilt on a custom Google Gemini model running on its own servers. Here are the catches behind the demo.

John Ternus, Apple's incoming CEO, photographed at Apple Park.
Apple·

Apple dropped its 7-year 'net cash neutral' policy. Ternus is freeing up the balance sheet for AI.

Mark Gurman's May 3 Power On reads Apple's quiet capital-allocation shift as cover for John Ternus to spend more on AI infrastructure and acquisitions, less on buybacks.

Apple Mac mini desktop computer on a clean background, showing the M4-era chassis.
Apple·

Apple killed the $599 Mac mini. The cheapest one is now $799 with 512GB.

Apple quietly pulled the 256GB Mac mini from its store on May 1. Tim Cook had warned the day before that demand was outpacing supply for months.

Apple logo from the Apple Newsroom press release for Q2 2026 second-quarter results
Apple·

Apple booked $111.2B in Q2 with Ternus on the call. Cook warned about RAMageddon.

Apple posted record Q2 revenue of $111.2B (up 17%). John Ternus joined his first earnings call as named CEO. Cook warned AI memory costs will hit Apple's June quarter.

Google Cloud Next 2026 keynote branding from the Google Cloud blog.
Apple·

Google's Cloud chief just confirmed the deal: Gemini will power the new Siri this year

At Cloud Next 2026, Thomas Kurian named Apple as a customer and Gemini as the engine behind 'a more personalized Siri coming later this year.' Apple has stayed silent.

Tim Cook and John Ternus on stage at Apple Park.
Apple·

Tim Cook is stepping down. John Ternus is Apple's next CEO, effective September 1.

Apple confirmed John Ternus will become CEO on September 1, 2026. Tim Cook moves to executive chairman after 15 years running the company.

Concept rendering of Apple smart glasses
Apple·

Apple's smart glasses are up to four frame styles in testing, Gurman reports

Mark Gurman's Sunday newsletter says Apple is testing at least four acetate frame styles for its N50 smart glasses, plus three colors and a vertical camera array.