
Tim Cook says heavy Siri AI users may buy more compute on iCloud+. The plan isn't finished
On his final earnings call, Tim Cook said Apple will offer Siri AI upgrades through iCloud+ for heavy users. No price and no tier have been announced.
Apple's long-serving CEO, stepping into Executive Chairman as John Ternus takes over the CEO role.

On his final earnings call, Tim Cook said Apple will offer Siri AI upgrades through iCloud+ for heavy users. No price and no tier have been announced.

HBM stacks for AI accelerators outbid the DRAM in phones and laptops. Qualcomm, Roku and Google have all repriced, and IDC sees PC prices up 18.3% this year.

Tim Cook told the WSJ that Apple price rises are unavoidable as an AI-driven memory crunch quadruples DRAM and NAND costs across every consumer device.

At WWDC 2026 Apple shipped Siri AI, rebuilt on a custom Google Gemini model running on its own servers. Here are the catches behind the demo.

Mark Gurman's May 3 Power On reads Apple's quiet capital-allocation shift as cover for John Ternus to spend more on AI infrastructure and acquisitions, less on buybacks.

Apple quietly pulled the 256GB Mac mini from its store on May 1. Tim Cook had warned the day before that demand was outpacing supply for months.

Apple posted record Q2 revenue of $111.2B (up 17%). John Ternus joined his first earnings call as named CEO. Cook warned AI memory costs will hit Apple's June quarter.

At Cloud Next 2026, Thomas Kurian named Apple as a customer and Gemini as the engine behind 'a more personalized Siri coming later this year.' Apple has stayed silent.

Apple confirmed John Ternus will become CEO on September 1, 2026. Tim Cook moves to executive chairman after 15 years running the company.

Mark Gurman's Sunday newsletter says Apple is testing at least four acetate frame styles for its N50 smart glasses, plus three colors and a vertical camera array.