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The green Xbox nexus logo glowing against a black background, from Microsoft's Xbox Wire announcement art.
Gaming·

€200 more for an Xbox Series X: Microsoft's memory bill lands on European buyers

Microsoft's August 1 increase put the 1TB Series X at €799.99 and £669.99. The cheapest Series S rose 43%, and Microsoft says storage and memory now cost more than 2.5x.

Macro photo of a Micron DDR5 memory module: eight DRAM packages marked 2NA45 D8BNH on a green circuit board above the gold contact pins
Hardware·

Google blamed the Pixel 11 price hike on RAM. A gigabyte now costs $12, up from $2.80.

HBM stacks for AI accelerators outbid the DRAM in phones and laptops. Qualcomm, Roku and Google have all repriced, and IDC sees PC prices up 18.3% this year.

Close-up of integrated-circuit packages, the kind of memory and logic chips at the center of South Korea's investment plan
Hardware·

South Korea's $576 billion bet on AI chips runs through Samsung and SK Hynix

South Korea announced a roughly $576 billion (W900 trillion) AI-chip push led by Samsung and SK Hynix, targeting HBM, DRAM fabs, and AI data centers.

Valve's Steam Machine, a small cube-shaped living-room PC console, shown in its product render.
Gaming·

Valve's Steam Machine starts at $1,049, not the $750 it planned. The RAM shortage ate the difference.

Valve's living-room console launches at $1,049 to $1,428. Here's what's inside, why the price ballooned, and how SteamOS lets you skip the hardware entirely.

Apple CEO Tim Cook speaking at a company event
Hardware·

DRAM and storage chips quadrupled in a year. Now Apple says price hikes are unavoidable.

Tim Cook told the WSJ that Apple price rises are unavoidable as an AI-driven memory crunch quadruples DRAM and NAND costs across every consumer device.

Nintendo corporate social-share artwork used on the official news release announcing Switch 2 price revisions
Gaming·

Nintendo hiked the Switch 2 by $50. AI data center demand for memory chips drove it.

Nintendo confirmed a $50 Switch 2 price increase effective September 1 in the US, citing market conditions. The DRAM shortage caused by AI buildouts is the trigger.

Close-up of integrated-circuit packages on a circuit board, illustrating the memory and SoC products driving Samsung's chip results.
Hardware·

Samsung Q1 profit hit 57.2 trillion won. Memory chips for Nvidia drove 93% of it.

Samsung Electronics posted record Q1 2026 results on April 30: 133.9 trillion won revenue and 57.2 trillion won operating profit. Semiconductors did 93% of the work.

TrendForce chart showing Q1 2026 memory contract price increases across DRAM and NAND
Hardware·

Why your next RAM kit costs double: the AI memory crunch, explained

DDR5 contract prices jumped 100% since 2025, HBM is eating 23% of DRAM wafers, and the fabs that could fix it don't come online until 2028. Here's the shape of the crunch.